Usability Testing

If you have a retail storefront, what does your customer see when they open your front door? Do they see order, efficiency, organization? Is it obvious where to go for what items? Is their experience pleasant? Do they want to do business with you? Why would you want your web site to be any different?

Your web site is your customers’ view into your business. What do they see when they open your electronic door?

Testmasters’ Usability Testing will ensure that your customers have a pleasant experience while at your site. We will review the way in which your site ‘talks’ to your customers. The following are common considerations:

Visual Presentation
Color	Appropriate use of color to attract attention; reduce eyestrain; appeal to the customer. Color use is consistent when designating specific functionality, e.g., hyperlinks.
Layout	Graphics and text are laid out in a way that is not cluttered and difficult to view. The layout is logical and consistent from page to page.
Fonts	Fonts are readable. Custom fonts are dynamically available within the application and are interchangeable with system defaults without degrading the page.
Content	The content is user-friendly and appropriate to the expected audience. Content is laid out in a way that is consistent with the delivery medium. Spelling and grammar are correct.
User Interface
Operation	Keyboard, mouse, and browser navigation buttons perform as expected. Routing is logical and intuitive.
Labels	Menu items, buttons, tool bars, and the like contain meaningful/descriptive labels; placement is consistent from screen to screen.
Forms	Field sizes are consistent with the data to be entered. Required fields are identified.
‘Clickable’ Objects	Clickable text and objects intuitively represent the function called.
Graphics
Placement	Placement and use of graphics is consistent with the text.
Animation	Animation is limited, avoiding distraction from the main message.
Display Stability
Window Sizing	Windows can be resized without distorting text and images.
Screen Resolution	All text, menus, buttons, forms, message boxes, etc. display properly at common screen resolutions.
Scrolling	A scroll bar is present when text/graphics exceed the length and or width of the display window. Scrolling does not cause distortion.

Testmasters will customize your Usability Test to fit the specific needs of your application.

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